18 Tai Seng (Won)

•

Brief: Located in vibrant commercial district Tai Seng, retail centre 18 Tai Seng is poised to become the newest destination to eat, shop and relax. We were tasked to create a strong brand identity with a series of ads and a launch video to support its positioning as the modern meeting place in downtown Singapore.

Idea: We established the number 18 as the visual icon of 18 Tai Seng. Each piece of communication (dining, shopping, services) will be made up of the respective elements, encapsulating the concept of 18 Tai Seng being the all-in-one destination in Tai Seng. It can similarly be extended to different seasonal events and offerings.